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Throw Back Tuesday: Ferdinand Herold Residence

Photo: Ferdinand Herold residence, 3155 S. Jefferson Ave

Ferdinand Herold was born on December 31, 1829 in Hessen, Germany. After coming to the U.S. in 1851, Mr. Herold was employed by a dry goods company as a clerk in New York. From there he went to Mascoutah, Illinois where he engaged in the soda and mineral water business. He later entered the general dry goods business and was the first postmaster of Mascoutah.

He next moved to St. Louis & bought a half interest in the Cherokee brewery.

Photo above: Cherokee Brewery pictured in Portfolio of Breweries and Kindred Plants, circa 1895.

Photo above: George Loebes and Ferdinand Herold

In 1884 Ferdinand Herold constructed a Romaneque Revival mansion at 3155 S. Jefferson. A Cherokee Indian Head is the keystone above the front entry as a nod to the brewery.

Photo above: 3155 S. Jefferson, circa 1939.

After his retirement from the brewing business, he organized the Cherokee Packet Company & built the first two steel-hull boats on the Mississippi River. Mr. Herold was also the president of the Oriental Hotel Association of Dallas, Texas; president of the Eagle Lake Sugar Refining Company of Eagle Lake, Texas & president of the St. Louis Mining & Milling Company of Helena, Montana, which was was one the largest gold mines in Montana.

Mr. Herold died on May 2, 1911 and is buried in Bellefontaine Cemetery.

Photo Above: A recent photo of 3155 S. Jefferson Ave.


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